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Course curriculum

    1. Welcome to GenAI for Business Professionals

    2. Course Syllabus

    3. Don't Forget to Claim Your PDC(s)

      FREE PREVIEW

    4. Continuing Your Education with Butler County Community College (BC3)

    1. Module 1 Introduction: Big Picture - Is AI Overhyped?

      FREE PREVIEW

    2. Lesson 1.1: AI Updates: Shaping Our World

    3. Survey 1.1

    4. Lesson 1.2: Navigating the Trough of Disillusionment

    5. Lesson 1.3: From Hype to Productivity

    6. Lesson 1.4: The AI-first Mindset

    7. Forum Discussion: Is AI Overhyped or Essential?

    1. Module 2 Introduction: The Evolution and Impact of AI

    2. Lesson 2.1: The History and Development of AI

    3. Lesson 2.2: The AI Revolution: Industries Transformed by Artificial Intelligence

    4. Lesson 2.3: GenAI across business departments

    5. Supplemental Readings: GenAI Adoption and Impact in Industry

    1. Module 3 Introduction: GenAI - Understanding the Fundamentals

    2. Lesson 3.1: AI vs. Traditional Software

    3. Quiz 3.1: AI vs. Traditional Software

    4. Lesson 3.2: Understanding AI and Machine Learning

    5. Lesson 3.3: Exploring the Three Types of Machine Learning Algorithms

    6. Quiz 3.2: Machine Learning Algorithms

    7. Lesson 3.4: Deep Learning: A Deep Dive into DL vs. ML

    8. Lesson 3.5: Generative AI and Large Language Models

    9. Lesson 3.6: Predictive AI vs. Generative AI

    10. Quiz 3.3: Understanding Deep Learning, Generative AI, and Predictive AI

    11. Lesson 3.7: Additional Capabilities and Applications of AI Technologies

    12. AI Glossary for Business Professionals

    1. Module 4 Introduction: Mastering Prompt Engineering

      FREE PREVIEW

    2. Lesson 4.1: Mastering Prompt Engineering

    3. Lesson 4.2: Introduction to AI Chatbots - ChatGPT, Google Gemini, and Microsoft Copilot

    4. Tutorial 4.1: Getting Started with ChatGPT

    5. Tutorial 4.2: Getting Started with Google Gemini

    6. Tutorial 4.3: Getting Started with Microsoft Copilot

    7. Lesson 4.3: Additional Frameworks to Guide Your AI Interactions

    8. Lesson 4.4: Essential Elements of an Effective Prompt

    9. Lesson 4.5: Zero-Shot Prompting

    10. Lesson 4.6: One-Shot Prompting

    11. Lesson 4.7: Information Retrieval Prompting

    12. Lesson 4.8: Creative Writing Prompting

    13. Lesson 4.9: Context Expansion Prompting

    14. Lesson 4.10: Chain-Of-Thought Prompting

    15. Lesson 4.11: Advanced Tips for Using AI Chatbots Effectively

    16. Lesson 4.12: Understanding the risks of using GenAI

    1. Module 5 Introduction: Applying GenAI in Various Business Functions

      FREE PREVIEW

    2. Lesson 5.0: Introduction to the Prompting Tutorials Series

    3. Lesson 5.1: Marketing with GenAI

    4. Lesson 5.1.1: Email Campaign Writing

    5. Lesson 5.1.2: Social Media Content Creation

    6. Lesson 5.1.3: Market Research Summaries

    7. Lesson 5.1.4: Ad Copy Optimization

    8. Lesson 5.1.5: Content Ideas for Blogs

    9. Lesson 5.2: Human Resources (HR) Applications

    10. Lesson 5.2.1: Job Description Writing

    11. Lesson 5.2.2: Candidate Screening Questions

    12. Lesson 5.2.3: Employee Onboarding Checklists

    13. Lesson 5.2.4: Employee Feedback Surveys

    14. Lesson 5.2.5: Internal Policy Document Creation

    15. Lesson 5.3: Customer Service Solutions

    16. Lesson 5.3.1: Automated Email Responses

    17. Lesson 5.3.2: FAQ Creation

    18. Lesson 5.3.3: Complaint Resolution Scripts

    19. Lesson 5.3.4: Product/Service Recommendations

    20. Lesson 5.3.5: Customer Feedback Collection

    21. Lesson 5.4: Project Management Support

    22. Lesson 5.4.1: Project Timeline Creation

    23. Lesson 5.4.2: Task Delegation

    24. Lesson 5.4.3: Progress Report Summaries

    25. Lesson 5.4.4: Risk Management Plans

    26. Lesson 5.4.5: Meeting Agendas

    27. Lesson 5.5: Sales Enhancement

    28. Lesson 5.5.1: Cold Email Drafting

    29. Lesson 5.5.2: Sales Pitch Refinement

    30. Lesson 5.5.3: Follow-Up Email Templates

    31. Lesson 5.5.4: Sales Reports

    32. Lesson 5.5.5: Lead Generation Research

    33. Lesson 5.6: Public Relations Assistance

    34. Lesson 5.6.1: Press Release Writing

    35. Lesson 5.6.2: Crisis Management Statements

    36. Lesson 5.6.3: Event Announcements

    37. Lesson 5.6.4: Media Pitch Ideas

    38. Lesson 5.6.5: Brand Messaging Strategy

About this course

  • 97 lessons
  • 30+ prompting tutorials
  • 10 PDC(s) Approved
  • Certification of Completion

Testimonials

“A Game-Changer for My Workflow! This course completely transformed the way I approach my day-to-day tasks. I always thought AI was too complicated to integrate into my role, but the lessons made it so easy to understand. The practical prompting tutorials gave me the confidence to use ChatGPT effectively, and I’m already seeing the results in my productivity.”

Maria S., Marketing Manager, CA

“Practical, Relevant, and Engaging! I’ve taken several online courses on AI, but this one stands out. It’s tailored perfectly for professionals like me who don’t have a technical background. The content is easy to follow, and the real-world examples are incredibly helpful. I especially liked the discussions and forum interactions—they made the learning experience feel much more personal.”

David T., HR Director, PA

“Exactly What I Needed for Career Growth! The fact that this course is pre-approved for 10 PDCs by SHRM and HRCI made it an easy decision for me. The lessons on using AI in HR workflows were eye-opening. I’ve already started applying what I learned to our recruiting process, and the feedback from my team has been amazing!”

Jessica L., Talent Acquisition Specialist, TX

“Clear, Concise, and Actionable Content. This course breaks down complex AI concepts into bite-sized lessons that are easy to understand. The hands-on tutorials made a big difference for me—I now feel confident in creating effective prompts and using AI tools in my daily operations. It’s not just theory; it’s full of actionable insights I can apply immediately.”

Ben M., Operations Manager, FL

“ More Than Just a Certification. While the certification looks great on my LinkedIn profile, the real value of this course lies in the skills I’ve gained. I no longer feel overwhelmed by AI technologies. Instead, I feel empowered to use them to my advantage, whether it’s for writing emails, generating reports, or enhancing customer service. This course exceeded my expectations.”

Sophia K., Customer Service Lead, NC

Limited-Time Offer: Early Adopter Pricing

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Early Adopter Price: $449
Full Price: $749

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